Tuesday, November 13, 2012

Bikers Shed Spandex to Inspire New Riders

  • Bike advocates leverage "cycle chic" style movement to make it more appealing to casual riders
  • Tweed rides and other style-focused events encourage tentative riders to get in saddle
  • Bicycle boutiques and coffee shops aim to become lifestyle brands
  • "It goes back to childhood, to riding for fun. ... No spandex or cleats," a recreational rider says
 Click here to read more

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